Super Bowl 2024 Commercials List

The Super Bowl is one of the most watched events in the world, and advertisers pay top dollar to air their commercials during the game. In 2023, the average cost of a 30-second commercial was $7 million. With such a large audience, advertisers use the Super Bowl to launch new products, promote their brands, and generate buzz on social media.

The Super Bowl is also known for its creative and memorable commercials. Many of the most iconic commercials in history have aired during the Super Bowl, and advertisers are constantly trying to top each other with their creativity. In 2023, some of the most talked-about commercials included:

Creative and memorable
High production values
Feature celebrities
Generate social media buzz
Drive sales
Launch new products
Promote brands
Expensive to produce
Highly competitive
Can be controversial

Creative and memorable

Super Bowl commercials are known for being some of the most creative and memorable in the world. Advertisers spend millions of dollars to produce commercials that will stand out from the crowd and be remembered by viewers long after the game is over.

High production values
Super Bowl commercials are typically produced with very high production values. Advertisers want their commercials to look and sound their best, so they often hire top directors, actors, and production crews to create them.
Feature celebrities
Many Super Bowl commercials feature celebrities. Advertisers know that celebrities can help to attract viewers and generate buzz for their commercials. In recent years, some of the biggest celebrities to appear in Super Bowl commercials include LeBron James, Jennifer Lopez, and Scarlett Johansson.
Generate social media buzz
Super Bowl commercials are often designed to generate social media buzz. Advertisers want their commercials to be talked about and shared on social media, so they often include elements that are likely to go viral, such as humor, celebrity cameos, and catchy jingles.
Drive sales
Ultimately, the goal of most Super Bowl commercials is to drive sales. Advertisers want viewers to remember their brands and products and to be motivated to buy them. Super Bowl commercials can be a very effective way to drive sales, as they reach a large audience of potential customers.

Super Bowl commercials are a unique and powerful form of advertising. They are seen by millions of people around the world and can have a major impact on brands and products. Advertisers spend a lot of time and money on their Super Bowl commercials, and it is clear to see why. Super Bowl commercials are creative, memorable, and effective.

High production values

Super Bowl commercials are known for their high production values. Advertisers want their commercials to look and sound their best, so they often hire top directors, actors, and production crews to create them.

The production process for a Super Bowl commercial can take months. The first step is to develop a creative concept. Once the concept is approved, the advertiser will work with a production company to bring it to life.

The production company will then hire a director, actors, and crew to shoot the commercial. The shoot can take place over several days or even weeks. Once the footage is shot, it is edited and post-produced to create the final commercial.

The post-production process can be very complex and time-consuming. The editor will work to assemble the footage into a coherent story. The sound designer will add music and sound effects. The colorist will grade the footage to give it a consistent look and feel.

Once the commercial is complete, it is submitted to the NFL for approval. The NFL has strict guidelines for Super Bowl commercials, and it will reject any commercial that it deems to be offensive or inappropriate.

The high production values of Super Bowl commercials are evident in the final product. These commercials are often visually stunning and emotionally engaging. They are a testament to the skill and creativity of the people who make them.

Feature celebrities

Many Super Bowl commercials feature celebrities. Advertisers know that celebrities can help to attract viewers and generate buzz for their commercials. In recent years, some of the biggest celebrities to appear in Super Bowl commercials include LeBron James, Jennifer Lopez, and Scarlett Johansson.

There are several reasons why advertisers like to use celebrities in their Super Bowl commercials. First, celebrities are familiar faces that viewers can relate to. This can help to create a connection between the viewer and the brand.

Second, celebrities can help to generate excitement and buzz for a commercial. When a popular celebrity appears in a commercial, it is more likely to be talked about and shared on social media. This can help to increase the reach of the commercial and generate more exposure for the brand.

Of course, using celebrities in Super Bowl commercials is not without its risks. Celebrities can be expensive to hire, and there is always the chance that they will overshadow the brand. However, when used effectively, celebrities can be a powerful tool for advertisers.

Here are some examples of Super Bowl commercials that have featured celebrities:

Apple’s “1984” commercial, which aired during the 1984 Super Bowl, featured a young woman who smashes a giant screen with a sledgehammer. The commercial was a huge success and helped to launch Apple as a major player in the personal computer industry.
Nike’s “Just Do It” commercial, which aired during the 1988 Super Bowl, featured a montage of athletes pushing themselves to the limit. The commercial was a huge success and helped to make Nike one of the most popular sportswear brands in the world.
Budweiser’s “Whassup?” commercial, which aired during the 2000 Super Bowl, featured a group of friends greeting each other with the phrase “Whassup?” The commercial was a huge success and helped to make Budweiser one of the most popular beer brands in the United States.

These are just a few examples of the many Super Bowl commercials that have featured celebrities. Celebrities can be a powerful tool for advertisers, and they can help to create commercials that are memorable, engaging, and effective.

Generate social media buzz

Super Bowl commercials are often designed to generate social media buzz. Advertisers want their commercials to be talked about and shared on social media, so they often include elements that are likely to go viral, such as humor, celebrity cameos, and catchy jingles.

In recent years, social media has become an increasingly important platform for Super Bowl advertisers. Social media allows advertisers to reach a large audience of potential customers, and it gives them a way to track the performance of their commercials in real time.

Advertisers can use social media to generate buzz for their commercials before, during, and after the Super Bowl. Before the game, advertisers can use social media to tease their commercials and build anticipation. During the game, advertisers can use social media to share their commercials and encourage viewers to talk about them. After the game, advertisers can use social media to track the performance of their commercials and to continue the conversation.

Here are some examples of Super Bowl commercials that have generated a lot of social media buzz:

Volkswagen’s “The Force” commercial, which aired during the 2011 Super Bowl, featured a young boy who uses the Force to start his father’s Volkswagen Passat. The commercial was a huge success on social media, and it helped to make Volkswagen one of the most popular car brands among young people.
Chrysler’s “Born of Fire” commercial, which aired during the 2012 Super Bowl, featured Clint Eastwood driving a Chrysler 200 through the streets of Detroit. The commercial was a huge success on social media, and it helped to boost sales of the Chrysler 200.
Budweiser’s “Puppy Love” commercial, which aired during the 2014 Super Bowl, featured a puppy and a Clydesdale horse playing together. The commercial was a huge success on social media, and it helped to make Budweiser one of the most popular beer brands in the United States.

These are just a few examples of the many Super Bowl commercials that have generated a lot of social media buzz. Social media has become an increasingly important platform for Super Bowl advertisers, and it is likely to continue to play a major role in the success of Super Bowl commercials in the years to come.

Drive sales

Ultimately, the goal of most Super Bowl commercials is to drive sales. Advertisers want viewers to remember their brands and products and to be motivated to buy them. Super Bowl commercials can be a very effective way to drive sales, as they reach a large audience of potential customers.

There are several ways that Super Bowl commercials can drive sales. First, they can create awareness of a new product or brand. Second, they can remind viewers of an existing product or brand. Third, they can motivate viewers to take action, such as visiting a website or making a purchase.

Here are some examples of Super Bowl commercials that have driven sales:

Apple’s “1984” commercial, which aired during the 1984 Super Bowl, helped to launch the Apple Macintosh computer. The commercial was a huge success and helped to make Apple one of the most popular computer companies in the world.
Nike’s “Just Do It” commercial, which aired during the 1988 Super Bowl, helped to make Nike one of the most popular sportswear brands in the world. The commercial featured a montage of athletes pushing themselves to the limit, and it inspired viewers to do the same.
Budweiser’s “Whassup?” commercial, which aired during the 2000 Super Bowl, helped to make Budweiser one of the most popular beer brands in the United States. The commercial featured a group of friends greeting each other with the phrase “Whassup?” and it resonated with viewers who were looking for a beer that was both refreshing and social.

These are just a few examples of the many Super Bowl commercials that have driven sales. Super Bowl commercials can be a powerful tool for advertisers, and they can help to increase brand awareness, generate leads, and drive sales.

Launch new products

Super Bowl commercials can be a great way to launch new products. Advertisers can use the Super Bowl’s large audience to introduce new products to millions of potential customers.

Create awareness
Super Bowl commercials can help to create awareness of a new product. When viewers see a new product advertised during the Super Bowl, they are more likely to remember it and to be interested in learning more about it.
Generate excitement
Super Bowl commercials can generate excitement for a new product. Advertisers can use humor, celebrities, and other elements to create commercials that are memorable and engaging. This excitement can lead to increased sales.
Drive sales
Super Bowl commercials can drive sales of a new product. When viewers see a new product advertised during the Super Bowl, they are more likely to be interested in buying it. This is especially true if the commercial is effective at creating awareness and excitement for the product.
Build brand loyalty
Super Bowl commercials can help to build brand loyalty. When viewers see a new product advertised by a brand that they trust, they are more likely to be interested in trying it. This is because they know that the brand has a reputation for quality and reliability.

Super Bowl commercials can be a powerful tool for launching new products. Advertisers can use the Super Bowl’s large audience to create awareness, generate excitement, drive sales, and build brand loyalty for their new products.

Promote brands

Super Bowl commercials can be a great way to promote brands. Advertisers can use the Super Bowl’s large audience to reach millions of potential customers and to build awareness of their brands.

Create awareness
Super Bowl commercials can help to create awareness of a brand. When viewers see a brand advertised during the Super Bowl, they are more likely to remember it and to be interested in learning more about it.
Generate goodwill
Super Bowl commercials can generate goodwill for a brand. When viewers see a brand that they like advertised during the Super Bowl, they are more likely to have positive feelings towards the brand.
Build brand loyalty
Super Bowl commercials can help to build brand loyalty. When viewers see a brand that they trust advertised during the Super Bowl, they are more likely to continue to buy products from that brand.
Drive sales
Super Bowl commercials can drive sales for a brand. When viewers see a brand advertised during the Super Bowl, they are more likely to be interested in buying products from that brand. This is especially true if the commercial is effective at creating awareness, generating goodwill, and building brand loyalty.

Super Bowl commercials can be a powerful tool for promoting brands. Advertisers can use the Super Bowl’s large audience to create awareness, generate goodwill, build brand loyalty, and drive sales for their brands.

Expensive to produce

Super Bowl commercials are expensive to produce. The average cost of a 30-second commercial during the 2023 Super Bowl was $7 million. This is a significant investment for advertisers, but it is one that can pay off in the long run.

There are several reasons why Super Bowl commercials are so expensive to produce. First, the production values are very high. Advertisers want their commercials to look and sound their best, so they often hire top directors, actors, and production crews to create them.

Second, the airtime is very expensive. The Super Bowl is one of the most watched events in the world, so advertisers are willing to pay a premium to reach its audience.

Third, the competition for ad space is very intense. Advertisers know that the Super Bowl is a unique opportunity to reach a large audience, so they are willing to pay top dollar to secure a spot.

Despite the high cost, Super Bowl commercials can be a very effective way to reach a large audience and build brand awareness. Advertisers who are willing to invest in high-quality commercials can reap the benefits of increased sales and brand loyalty.

Highly competitive

The Super Bowl is one of the most competitive advertising markets in the world. Advertisers know that the Super Bowl is a unique opportunity to reach a large audience, so they are willing to pay top dollar to secure a spot. This competition drives up the cost of Super Bowl commercials and makes it difficult for advertisers to stand out from the crowd.

Limited ad space
There is only a limited amount of ad space available during the Super Bowl. This means that advertisers have to compete for the most desirable spots. The most popular spots are typically the ones that air during the game’s most exciting moments, such as the halftime show and the final drive.
High production values
Super Bowl commercials are known for their high production values. Advertisers want their commercials to look and sound their best, so they often hire top directors, actors, and production crews to create them. This can drive up the cost of production and make it difficult for smaller advertisers to compete.
Creative competition
Super Bowl commercials are also known for their creativity. Advertisers know that they need to create something unique and memorable in order to stand out from the crowd. This can lead to a lot of creative competition, as advertisers try to outdo each other with their commercials.
Social media buzz
Super Bowl commercials are often designed to generate social media buzz. Advertisers want their commercials to be talked about and shared on social media, so they often include elements that are likely to go viral. This can create a lot of competition for social media attention, as advertisers try to get their commercials noticed above the rest.

The Super Bowl is a highly competitive advertising market, but it is also one of the most effective. Advertisers who are willing to invest in high-quality commercials can reap the benefits of increased sales and brand loyalty.

Can be controversial

Super Bowl commercials can be controversial. Some commercials have been criticized for being offensive, misleading, or in poor taste. In recent years, there have been several high-profile controversies surrounding Super Bowl commercials.

For example, in 2015, a commercial for the beer company Anheuser-Busch was criticized for being sexist. The commercial featured a group of men watching a football game and objectifying the female bartender. The commercial was eventually pulled from the air after widespread criticism.

In 2017, a commercial for the car company Kia was criticized for being misleading. The commercial showed a car driving through a group of pedestrians, but it was later revealed that the pedestrians were actually CGI. The commercial was eventually banned from airing during the Super Bowl.

These are just a few examples of the many Super Bowl commercials that have been controversial. Advertisers walk a fine line when they create Super Bowl commercials. They want to create something that is memorable and engaging, but they also need to be careful not to offend viewers.

Despite the risks, many advertisers believe that the potential benefits of airing a Super Bowl commercial outweigh the risks. Super Bowl commercials can reach a large audience and generate a lot of buzz. If done well, a Super Bowl commercial can help to build brand awareness, drive sales, and create a positive impression of the brand.

### FAQ

Here are some frequently asked questions about Super Bowl commercials:

Question 1: How much does a Super Bowl commercial cost?
Answer: The average cost of a 30-second commercial during the 2023 Super Bowl was $7 million.

Question 2: Who are some of the celebrities who have appeared in Super Bowl commercials?
Answer: Some of the celebrities who have appeared in Super Bowl commercials include LeBron James, Jennifer Lopez, Scarlett Johansson, and Clint Eastwood.

Question 3: What are some of the most iconic Super Bowl commercials?
Answer: Some of the most iconic Super Bowl commercials include Apple’s “1984” commercial, Nike’s “Just Do It” commercial, and Budweiser’s “Whassup?” commercial.

Question 4: What are some of the most controversial Super Bowl commercials?
Answer: Some of the most controversial Super Bowl commercials include Anheuser-Busch’s 2015 commercial for Bud Light, which was criticized for being sexist, and Kia’s 2017 commercial for the Kia Sorento, which was criticized for being misleading.

Question 5: How can I watch Super Bowl commercials?
Answer: You can watch Super Bowl commercials on TV, online, or through streaming services.

Question 6: Where can I find more information about Super Bowl commercials?
Answer: You can find more information about Super Bowl commercials on the NFL’s website, on advertising industry websites, and in the news.

Now that you know more about Super Bowl commercials, you can use this information to your advantage. If you are a business owner, you can use the tips in the next section to create your own effective Super Bowl commercial.

### Tips

If you are a business owner, you may be considering creating a Super Bowl commercial. Super Bowl commercials can be a great way to reach a large audience and build brand awareness. However, they are also very expensive to produce. If you are going to invest in a Super Bowl commercial, you want to make sure that it is effective.

Here are a few tips for creating an effective Super Bowl commercial:

1. Start with a strong concept. Your Super Bowl commercial should have a strong concept that will capture the attention of viewers and make them want to watch more. The concept should be creative, memorable, and relevant to your brand.

2. Keep it short and sweet. Super Bowl commercials are only 30 seconds long, so you need to make sure that your message is clear and concise. Don’t try to cram too much information into your commercial. Focus on one key message that you want to communicate to viewers.

3. Use high-quality production values. Super Bowl commercials are known for their high production values. Viewers expect Super Bowl commercials to look and sound their best. If your commercial is poorly produced, it will reflect badly on your brand.

4. Promote your commercial on social media. Once your Super Bowl commercial is complete, promote it on social media. This will help to generate buzz and excitement for your commercial and encourage people to watch it.

Creating an effective Super Bowl commercial is not easy, but it is possible. By following these tips, you can increase your chances of creating a commercial that will be seen and remembered by millions of viewers.

Super Bowl commercials are a powerful marketing tool. They can reach a large audience, build brand awareness, and drive sales. If you are considering creating a Super Bowl commercial, keep the tips in this article in mind. With careful planning and execution, you can create a commercial that will help your business succeed.

### Conclusion

In this article, we have discussed the following main points:

* Super Bowl commercials are expensive to produce, but they can be a very effective way to reach a large audience and build brand awareness.
* Super Bowl commercials are known for their high production values and often feature celebrities.
* Super Bowl commercials are often designed to generate social media buzz and drive sales.
* Super Bowl commercials can be controversial, so advertisers need to be careful not to offend viewers.

If you are a business owner, you may be considering creating a Super Bowl commercial. If you do, keep the following tips in mind:

* Start with a strong concept.
* Keep it short and sweet.
* Use high-quality production values.
* Promote your commercial on social media.

The Super Bowl is one of the most watched events in the world, and Super Bowl commercials are a big part of the experience. Advertisers know that the Super Bowl is a unique opportunity to reach a large audience and build brand awareness. If you are a business owner, you should consider creating a Super Bowl commercial to help your business succeed.